About us

Lu'an Longxiang Gourmet King Poultry Co., Ltd.

Lu’an Longxiang Food King Poultry Industry Company was established in March 2006 and is a national key leading enterprise in agricultural industrialization with complete export qualifications. The company has 12 authorized invention patents, 2 local standards, 2 enterprise standards, and 18 group standards. The “Longxiang” trademark has been rated as a well-known trademark in China by the State Administration for Industry and Commerce. The series of products have been successively rated as Anhui Famous Brand, Anhui Characteristic Tourism Commodity, International Agricultural Products Trade Fair Gold Award Product, Specialized and Innovative Enterprise, National Advanced Private Enterprise Helping Ten Thousand Villages, High tech Enterprise, National Green Factory, Anhui Province Poverty Alleviation Advanced Collective, and Jiangsu Zhejiang Shanghai Green Agricultural Product Processing and Supply Base. The company mainly engages in the breeding, slaughtering, and processing of Lande geese, as well as the production of goose fatty liver, goose liver sauce, and goose by-products. Huoqiu County has formed an annual production capacity of 5 million Lande geese for breeding and processing, 5000 tons of goose fat liver, and 20000 tons of goose by-products, with an annual comprehensive output value of 2 billion yuan. The company has obtained certifications such as HACCP, ISO9001, and organic products, and has a good reputation in the market, receiving high praise from consumers.

Brand Journey: From Local Benchmarking to Global Perspective

Since its establishment in 2006, Longxiang Food King has grown from a local enterprise to a benchmark in the national Lande goose industry.

In 2021, the company was recognized as the "Anhui Lunde Goose Standardized Breeding Demonstration Zone", leading the way of standardized production of waterfowl in China.

Mission and Vision

Corporate mission: To develop the poultry industry, contribute green food, and build a well-known brand.

Corporate vision: To become a highly respected symbol of Chinese foie gras in the global high-end food market, and to make "Huoqiu foie gras" synonymous with the world's top goose fat liver.

Strength and Scale

Annual processing capacity: 500 tons of goose fat liver and 2500 tons of by-products.

Complete industrial chain: achieved full chain control from seed source, ecological breeding to deep processing and comprehensive utilization of by-products, ensuring full quality management from farm to table.

core values

Quality oriented: Adhere to strict standards and persist in continuous innovation.

Integrity and Sustainability: Committed to green production and adhering to honest management.

Co prosperity of industries: Through the "company+cooperative+family farm+breeder" model, we aim to promote rural revitalization and achieve common prosperity.

Core strengths

Full chain control, consistent quality

We have built a complete industrial chain system. This vertically integrated model ensures strict quality control at every stage from seed selection, feed research and development, precise feeding to advanced processing.

Certified excellence, standard setting

The company has passed multiple core management system certifications such as ISO9001, HACCP, ISO14001, etc.


We actively participated in the construction of industry standards and took the lead in drafting the local standard of Anhui Province’s “Technical Specification for Filling and Feeding of Fat Liver Geese”.

Technological innovation, driven by professionalism

We have combined advanced French Lande goose breeding, feeding, and processing technology with independent research and development to form an exclusive system that guarantees excellent product quality.


The company has multiple authorized invention patents and has established various production technology standards

Honor and benchmark in the industry

The “Longxiang” trademark has been recognized as a “well-known trademark in China”.


The company has been awarded the title of “National Green Factory” and has received multiple national and provincial honors.

Longxiang Qualification